ATTENTION: Business owners & entrepreneurs... Join me for a NEW, exciting, and life-changing behind the scenes experience, June 8th 2023 at Walt Disney World in Florida…

Discover how to build a better business the Disney way, while your family enjoys the theme parks.  This unique adventure is the business trip your partner won't ever complain about!

I Used to Be Anti-Disney!

Ironically, as a kid, I wasn't into Disney cartoons and movies at all.  I couldn't tell Sleeping Beauty from Snow White.  Not sure why, but I never resonated with Disney films, much to my parents bemusement.

But one day, as a spotty 15 year old school-kid, I picked up a Readers Digest article that talked about Walt Disney's life, and I was absolutely fascinated by this all-American hero.

Walt grew up in a family of modest means, in a small town called Marceline, Missouri.  He had gigantic dreams, and he refused to accept any limitations that others placed upon him.

I was particularly fascinated by Walt’s entrepreneurial journey. One question that continually went through my head after reading the article, was: how did one man manage to transform an entire industry, and build one of the most respected and profitable companies in the world?!

Over the years, my interest in Walt become an obsession!  I read 29 books about his life, watched 9 documentaries that delve into different aspects of his personality and business ventures, and I’ve visited all the Disney theme parks on 3 continents, more than 100 times!  In fact, I hold a special pass called the "Premier Passport" for accessing all the parks!  So yes, I'm now most definitely a Disney geek!

Look, if I'd have known about another company that had the unique combination of being universally loved while being insanely profitable, I'd have studied them.  It just so happens that Disney came on my radar, and they're a rare gem in the world of business - consistently profitable, as well as admired, respected, and loved.

By the way, in case you're thinking, "Well, Disney had it easy being in the entertainment industry", let me remind you that there are more movie failures and theme park bankruptcies than there are successes.  It's a highly competitive industry, and it's not by chance or blind luck that Disney became successful; nothing could be further from the truth, as you'll see.  It was the result of a highly detailed strategy across all aspects of the business, from marketing to customer service, and everything in between.

Did You Know?...

There’s some very surprising facts about Walt Disney that most people don’t know. For example:

Walt Disney was both a dreamer and a a true visionary.  He dreamed bigger than most people ever do or will.  And just look at what he accomplished!

Walt passed away in 1966, and yet his brand is stronger today than it’s ever been!  You’d have to look really hard to find anyone on the planet that hasn’t heard of Disney!

Interestingly, the theme parks alone account for 1/3rd of the revenue of the entire company! Oh, and last year, the parks worldwide attracted a combined colossal 132 MILLION guests! But much more important than these stats is the fact that after surveying 55,000 consumers about their views of 130 well-known corporations, Forbes recently ranked The Walt Disney Company as “the world’s number one most reputable company”.

"The World's #1 Most Reputable Company"

This designation didn’t happen by chance. There are very specific reasons why The Walt Disney Company has such an outstanding reputation throughout the world.

So what’s their secret? Actually, it’s not a single secret, it’s a SYSTEM they have developed, and it all started with Walt himself.  It's a system that's been continuously refined over the last 62 years.

ONE component of this system is The Walt Disney Company philosophy that “everything is marketing”, a mantra that I’ve adopted in my own business. You may recall that on my WebTV show "Help My Business"  I often say, “EVERYTHING is marketing and marketing is everything.”  What do I mean by that?  Simply put, every activity in your business can be linked to marketing in some way or another.  Even seemingly unrelated tasks can have an impact on how your business is viewed.  Nowhere on the planet is this philosophy embraced more than at the Disney theme parks…

For example, did you know that the lamp posts on Main Street in the Magic Kingdom® are re-painted as soon as they have even the tiniest scratch or mark on them!  Why? The company considers maintenance as marketing.  The remarkable fresh, clean and tidy state of the parks means guests are wowed, and they tell their friends about their experience! Yes, The Walt Disney Company has always understood that maintenance is marketing.

The Walt Disney Company also believes that customer service is marketing.  For example, Disney Cast Members (their internal term for employees) are trained so that if a guest accidentally spills or drops a drink or a bag of popcorn, they immediately replace it with a new one (and a smile). Yes, the guest was probably the one at fault, and there’s a cost to replace the item, but Cast Members believe it’s more important for their valued Guests to have a positive experience.

Similarly, The Walt Disney Company also trains their cast members to offer to take photographs for their guests.  This inevitably leads to a great interaction and a good experience for Guests.

This attention to detail and culture is reflected in the fact that when making decisions, managers at Walt Disney World Resort™ will often ask each other, “What would Walt do?

A Unique Opportunity to Learn from What Walt Has Accomplished

As you can see, there’s a LOT we can learn from Walt and the The Walt Disney Company®, and I’d like to extend an invitation for you to join me and a very select group of entrepreneurs, for a special behind-the-scenes adventure,  June 8th 2023 at Walt Disney World®, Florida. 

It’s called The Magical Marketing Experience™, and this extraordinary experience will be both magical and transformational.  You’ll discover and apply a multitude of lessons and principles to benefit your business.  Note, this experience is limited to just 14 entrepreneurs / business owners.  Will you be one of them?  You are welcome to bring your family of course, and they can enjoy the resort and parks while you enjoy the Magical Marketing Experience.

Exclusive Access

To emphasize just how exclusive this opportunity is, consider this: at Walt Disney World® alone, 24 million people pass through the gates each year, but less than 0.03% will get to witness what goes on behind-the-scenes.

As my guest, you will become a true elite insider, part of a group who have been granted access "behind the curtain" of the operations of "the mouse".

Frankly, you wont believe your eyes at some of the incredible sights we’ll take in.  You’ll have the time of your life, an unforgettable and life changing experience.

Now before I explain the details, I realize you might be thinking, “It sounds like fun, but I’m not sure what I have in common with an entertainment company!”

Well, it may seem like your business is very different from The Walt Disney Company, but there are actually many commonalities.

For example, the following 6 fundamentals apply to EVERY business:

When you boil it down, EVERY business is dealing with these fundamental issues. The difference with The Walt Disney Company is that they started out with the right focus on delivering an incredible customer experience, and as they grew and problems surfaced, they could pour millions of dollars, as well as extensive testing into finding SOLUTIONS that work! And now for the first time, you can plug yourself into that enormous wealth of knowledge and experience.

The key here is in adapting what you learn from The Walt Disney Company, rather than directly adopting it.  For example, obviously you wouldn’t start calling your employees “Cast Members,” but understand the principle that it matters how we refer to employees and how they feel about themselves. With that knowledge, you might empower employees to come up with their own creative designations for their roles!

I hope you get the point here. Although you’re not running a theme park, The Walt Disney Company still faces the same fundamental issues as you do, and they’ve mastered how to handle them in creative ways that work!

You’ve Never Experienced Anything Like This Before…

During your extraordinary field trip experience, we’ll look at countless practical examples of how to improve your business in these specific areas:

The Walt Disney Company strives for excellence in ALL these areas. In fact, notice Walt’s own definition of excellence:

Think about that quote. It’s VERY insightful. Any business that seeks ways to apply that simple yet profound principle will see their business grow. Sadly, few business owners realize the importance of wowing customers to the extent that they want to return and bring others with them!

The Hot Dog Principle

Let me give you an example of Walt putting the “excellence” principle into action. Walt liked to spend a lot of time in Disneyland®, in fact so much so that he had an apartment built above the fire station in Main Street just inside the entrance (it’s still there today)!

Walt would purchase a hot dog from a cart in the park, and each time he did this, he would casually walk in a different direction. When he finished eating and was left with the empty wrapper, he would notice where he was standing, and the very next day he’d arrange for a trash can to be placed in that spot!

Walt never stopped learning and improving. And it showed.

He regularly told his staff: “Stand in line with our guests, talk to them. Don’t go outside the park to eat lunch - stay and listen to people. Learn what we can do better!” Just as Walt walked the park most days, managers at the theme parks today are also expected to spend a significant amount of their time in the parks, “hands on” with guests.

Just from these brief examples, can you see how Walt’s legacy lives on? Yes, the Walt Disney Company® personifies excellence.

During our visit, you’ll experience a master-class in excellence, discovering how you can imitate the "Disney difference", and transform your own business using these very same principles, methods, and strategies that have built a Multi-Billion dollar empire!  It’s the ultimate business adventure!

A One of a Kind, Magical Experience:

Your experience takes place at Walt Disney World®, in Florida - their flagship theme park complex, covering 43 square miles with 4 theme parks, 2 water parks, and a colossal night-time entertainment complex.

We’ll be exploring both Magic Kingdom and Epcot parks.   You’ll be an elite insider, with exclusive access. Your imagination, creativity and business radar will be on overdrive!

It's been no small feat to arrange this for you!  Its taken me years to develop connections at The Walt Disney Company to get the necessary approvals,  I've also spent hundreds of hours planning and developing the training, as well as figuring out all the details and logistics to make this experience memorable for you.

Here’s a little taste of the kinds of things you’ll experience (exact itinerary subject to availability on the day)

Training that’s Customized for Your Business

This really is a unique adventure, because all the training has been designed to help entrepreneurs like yourself – people who resonate with Walt’s visionary blue sky thinking, and who are experiencing the classic challenges that small business owners face. The exact details of what we’ll explore are kept a secret for a very important reason: I want you to experience the delight of the unexpected! Trust me, you will be both surprised and delighted throughout the 3 days.

How Will You Benefit?

Shrewd business owners realize the importance of adapting what other successful businesses are doing, rather than trying to reinvent the wheel or develop their own systems from scratch. In short, this is an investment in the future of your business. It’s difficult to put into words what a life changing experience this will be for you. There are many unique facets to Walt Disney World® Resort, and everyone resonates with different aspects of this exhilarating experience, so it’s impossible to predict how you will specifically be affected, but I do know that it will have an enormous positive impact on you.  Plus, you’ll come away with many fresh, creative ideas, as well as clear practical tools and a system you can go back and implement…

Here’s some examples of how you can expect to benefit…

What Do Others Say About The Magical Marketing Experience™?

Over the past few years, I’ve had the privilege of hosting entrepreneurs for field trips to both Walt Disney World® and Disneyland®

Watch this short video to see what some past guests of the Magical Marketing Experience™, have to say:

When Is the Next Magical Marketing Experience™?

The next experience will be June 8th 2023.
Thursday - Epcot

Who Should Apply?

I encourage you to apply if one or more of the following statements is true for you:

• You own or manage a small business with between 1 to 50 employees.

• You often feel overwhelmed with your workload

• You sometimes feel exhausted or even burnt out

• You don’t enjoy managing employees

• You want to grow your business but don’t have a lot of time

• You are open to discovering creative ways to make your business better

• You have always admired what Disney does to create a spectacular experience for their guests

What’s Included?

Almost everything apart from your travel to Orlando.
Here's What's Included For You:

• Your “All-access” Pass to the Experience
• Accommodation at a Premier Resort within Walt Disney World
• Park Entry Tickets For the Tours (You'll have time to explore on your own too)
• Tailored Tours to Help Your Business
• Luxury Bus Transportation around Walt Disney World® Resort
• Extra Magic Hours® in the park (subject to Disney availability)
• Wifi throughout the resort

Bear in mind that the luxury Walt Disney World Resort® we're staying at usually costs around $750.00/night if you book it direct. When you add the local and state taxes, that's $2414.00 value included for you!  With our preferred rates, you get the entire experience for just a little more than it would cost you to book the hotel alone!

What’s the Investment?

You may or may not know that The Walt Disney Company has a division that offers in-house training courses to big businesses and corporations, but of course the needs of those companies are very different to yours and mine.  And as you might expect, the corporate course fees are substantial!  For example their multi-day D.I. courses cost around $7200.00 - not including any hotel accommodation! 

Still, corporations eagerly signup at that price, and it's ideal for their needs, but this is a very different, small group, tailored VIP experience.

The Magical Marketing Experience is designed to truly change your life, and it's been priced in a manner that makes it a no brainer to say “YES”!  They also do not include any accommodation!

So rather than charging $7000.00 or more, which I know would still be a tremendous value, you can attend this special experience for…just SOLD OUT, including your room at a premium resort at Walt Disney World.

It’s a tiny investment compared to the rich rewards and return that awaits you.  It’s also an investment that I’m confident will continue to pay dividends for years to come.  

Remember, you're being granted exclusive access to see the inner workings of how The Walt Disney Company runs their business.  It's an incredibly exclusive opportunity!  Just as Walt invested in himself and his business, I'm sure you know the benefits of doing the same.  And to put the fee into perspective, if you spread the cost throughout the year, it works out about the same as the daily price of a large drink at Starbucks - something that most people purchase without hesitation.  And while coffee may keep you awake for a few hours, it can’t grow your business!

IMPORTANT WARNING: At the outset there are only 12 spots available, and this experience always sells out.  So you’ll need to act fast and make a decision fast.  When the last remaining spots are taken, I have to close the doors to this offer because the numbers are strictly limited by Disney.

My Guarantee to You

By now it should be obvious to you that the Magical Marketing Experience™, will have a profound effect on you and your business, but should there be any doubt, I’ll make you the following promise:

Guarantee #1: “Register now, and you can ask for a refund within 7 days for any reason.”

Guarantee #2: “If by the end of the first day you aren't completely thrilled
with the experience and what you've learned to help your business,
I'll give you a full refund for wasting your time.
I'm 100% confident that you will LOVE this elite experience.”

Join me in Florida, get a fresh perspective on your business, explore your imagination, and enjoy this exciting and educational experience. Treat yourself to something special; you’ll have the time of your life!

I’m absolutely convinced that after participating in the Magical Marketing Experience™, you’ll come away refreshed and renewed, with eager enthusiasm to implement new ways to wow your customers, keep employees happy, and increase profits.

Here’s what to do now…

Click the “Reserve My Spot” button below to get started…

(If you want to reserve more than one place, please contact us directly at: support@helpmybusiness.com)

See you in Florida!

Andrew Lock
www.AndrewLock.com

P.S. If you’re on the fence, think for a moment what would happen if you said “no” to this offer.   That’s right!  Nothing will happen!  In other words, you’ll be in exactly the same situation as you are now.  So please carefully consider this invitation, and I hope you realize there’s MUCH to gain from saying “Yes!”